Premiere Model Management is a real, long-running business in New Smyrna Beach, Florida, with an A+ BBB rating and no BBB complaints in the last three years. Its reviews are split: 4.4 out of 5 from 171 reviews on Birdeye, 3.0 from 12 on Yelp. Two things are worth knowing before you pay it anything: it publishes no prices, and neither the BBB nor Florida's license database shows it as a licensed talent agency.
If you or your daughter were scouted on Instagram or at an open call and invited to a consultation, this is what the company says about itself, what the review sites show, what Florida law says about fees for models, and the questions to ask before you pay for a photo shoot or comp cards.
Premiere Model Management or Premier Model Management?
Two different companies share almost the same name, and most review pages mix them up. Premiere Model Management, with the final "e", is the Florida company at 137 Canal Street in New Smyrna Beach, with a second office in Charleston, South Carolina, opened in 2025. Premier Model Management, without it, is a London fashion agency founded in 1981. The Glassdoor and UK Indeed reviews that rank for this search are about the London agency, so ignore them if you are dealing with the Florida office.
| Where | 137 Canal Street, New Smyrna Beach, Florida; second office in Charleston, South Carolina since 2025 |
| Since | The company says it was founded in 1993 by Christine Harris. The BBB lists a start date of 12/1/1990 |
| What it does | Meets new models and families, builds a "marketing plan", and says it places talent with larger agencies; divisions include commercial, curve, runway and lifestyle |
| Published prices | None on its website, its Charleston site or its Facebook page |
| BBB | A+, not accredited, 0 complaints in 3 years |
| Florida talent agency license | None on record. The BBB file says: "This company is not licensed with the state of Florida as a talent agency" |
| Lawsuits or state actions | None found |
Is Premiere Model Management legit?
It is a real business with a long history, a named owner, a physical office and models who say it helped them sign with major agencies. It is not a fake website or a text-message scam. What matters is the kind of business it is. Its own history page says each new model and family gets "a tour, a consultation about the possibilities of the industry, and suggestions on obtaining the tools to be successful", and that "there are never any guarantees". Reviewers describe those tools as a photo shoot and comp cards the model pays for.
That is the point to understand. The Federal Trade Commission says that "real modeling agencies won't ask you to pay for a test shoot, for your photographs, or to 'secure your spot'", and that they "get paid when you get paid". A company that places you with other agencies and sells you the photos first can still deliver what it promises. You just need to know whether you are paying for representation or buying photography.
Premiere Model Management reviews
The ratings depend heavily on where you look. Birdeye collects most of the company's Google and Facebook reviews and shows a high average. Yelp, where fewer people leave reviews, splits almost down the middle.
| Site | Rating | Reviews |
|---|---|---|
| Birdeye (133 from Google, 25 from Facebook) | 4.4 of 5 | 171, of which 124 five-star and 21 one-star |
| Yelp | 3.0 of 5 | 12, of which 6 five-star and 5 one-star |
| 100% recommend | 9 | |
| BBB | A+ (not accredited) | 0 complaints in 3 years |
| Trustpilot, Glassdoor | No profile for the Florida company | Glassdoor is the London agency |
The positive reviews are mostly from parents and models a few years back. One model says the owner scouted her on Instagram, stayed professional throughout and helped her sign with Elite Miami. Several parents praise a friendly owner, a good photographer and makeup artist, and a shoot that put their kids at ease. A parent in April 2024 wrote that the agency did what it said, from the first call to the photo shoot, and advised keeping expectations realistic.
The negative reviews are more recent. A one-star Google review from June 2026 calls the company a scam and says it "ghosts you" if you do not pay upfront. A Yelp reviewer in April 2026 said they paid $500 for a comp card, heard a lot of talk about being signed, and felt the photos did not show them accurately. Another Yelp reviewer in July 2026 described a disappointing experience after first contacting the company in 2023. These are individual accounts, and we could not verify them either way.
How much does Premiere Model Management cost?
Premiere does not publish a price for anything, so the only figure on the record is one reviewer's: $500 for a comp card. Reviews from parents describe a photo shoot with hair and makeup followed by printed comp cards, which suggests the shoot and the cards are where the money goes. Ask for the total in writing at the consultation, broken down into the photographer, the cards, any portfolio and any website or listing fee.
For comparison, a plain digitals session, which is what most agencies ask a new face for, is published at $125 to $185 by photographers in Los Angeles and New York, and you can shoot usable model digitals at home with a phone. A comp card can be built from those photos in minutes and printed at any print shop. Neither needs to be bought from the company that wants to represent you.
Is Premiere Model Management a licensed talent agency?
Florida still licenses talent agencies, and its definition of "artist" includes "a model" (Florida Statutes section 468.401). Under section 468.403, nobody may run or advertise a talent agency in Florida without a license from the Department of Business and Professional Regulation. We searched that department's license database on 5 October 2026 and found no talent agency license for Premiere Model Management in New Smyrna Beach; the BBB file says the same.
That does not by itself mean the company is breaking the law. Firms that call themselves management and place models with other, licensed agencies sometimes argue that they are not procuring work directly and so do not need the license. Whether that holds for a given business is a legal question we cannot settle. What it means for you is practical: the protections below apply in full to a licensed agency, and you should not assume they apply here.
What Florida law says about paying a modeling agency
- No registration fee. A licensed talent agency "may not charge a registration fee" (section 468.410).
- No required photo package. It may not make you buy a "photography service", a school, a workshop or similar as a condition of registering or getting work (same section).
- A written contract within 24 hours, listing its services and fees and stating that it is regulated by the state.
- Three business days to cancel a contract with the agency (section 468.412).
- A refund when no job results. Fees collected for getting you work must be refunded on demand if no job follows, with a penalty equal to the fee if not repaid within 48 hours (section 468.412).
You can check any Florida agency yourself on the state's license lookup at myfloridalicense.com: search the business name and look for a current, active talent agency license. If the company is not licensed, ask it directly which licensed agencies it works with and get their names in writing.
Questions to ask Premiere before you pay
- Will you represent or place me if I use my own photos? The FTC's rule: "An agency should let you hire your own makeup artist and photographer."
- What is the total cost, item by item? Photographer, cards, portfolio, any monthly or website fee, on one page.
- Which agencies will you send me to, and what happens if none signs me? Ask what you keep and what is refunded.
- What do you earn when I work? A placement or mother-agency share should be in the contract as a percentage.
- Can I take the contract home? Read it slowly, or run it through a tool that pulls the fees, the cancellation window and the refund terms out of a contract before you sign anything with a payment attached.
Is Premiere Model Management worth it?
It can be, if you live near New Smyrna Beach or Charleston, you want a local team to prepare you and pitch you to Miami, New York or Atlanta agencies, and the total price is clear before you start. Some models clearly got signed that way. It is not worth it if what you want is paid bookings and nothing else, because you do not have to pay anyone first to get those.
| Premiere Model Management | Licensed commission-only agency | MaxGirls profile | |
|---|---|---|---|
| Before any work | Photo shoot and cards, price not published; one reviewer reported $500 for a comp card | Nothing | $19 a month, cancel any month |
| On each job | Ask; set by contract | Commission, usually 10 to 20 percent | Nothing, you keep the fee |
| Who finds the work | The agencies it places you with | The agency | Brands and photographers search and email you |
| Florida license | None on record | Check on myfloridalicense.com | Not an agency; a directory you list yourself on |
What to do instead of paying for photos first
Shoot a set of digitals in daylight against a plain wall, write down your height, sizes, city and a day rate you can say out loud, and send that to the licensed agencies in Miami, Orlando or Tampa yourself. That is all a real agency asks for at a first submission. Our guide to modeling agencies for beginners that are legit sets out the ten-minute check, and how to spot a modeling scam covers the patterns that cost models the most.
Then make yourself findable while you wait. Most commercial, catalog, lifestyle and promotional days in Florida are booked by the brand or the photographer directly, which is what freelance modeling means in practice. A MaxGirls profile puts your photos, categories, city, day-rate range and availability where those clients search. If you have been pitched other paid programs, our reviews of Barbizon and NV Models answer the same questions.
It takes about twenty minutes to create your profile, a person reviews it before it goes public, and you can cancel any month.
Where this applies on MaxGirls
Your day-rate range, your categories, your city and your availability sit on your own profile, visible to a brand before they contact you, and MaxGirls takes no share of anything you book.